Free Business and Marketing Resources

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

Data-driven marketing offers you the opportunity to make your marketing campaigns run more effectively and efficiently, provided you use it in the right way. More and more companies are using data-driven marketing. On the one hand this is because companies increasingly understand the opportunities that technologies offer, while those same […]

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]

What do dishwashing and B2B marketing activities can have in common? They can both feel like ‘obligated chores’. Do you sometimes have that feeling? Then chances are you do not have a clear marketing strategy and accompanying tactics. From ‘obligated chore’ to an effective b2b marketing strategy Take it from […]

Do you sometimes just deploy a marketing tactic without giving it too much thought? Then chances are you haven’t spent enough time thinking about your B2B marketing goals. In the next 3 articles I will help you get rid of this approach. Together, we will create a solid B2B marketing […]

Today part 3 in our series on building the right software stack for your sales team. In this series you have already seen 41 different sales tools and you learned what a sales stack for a SaaS or agency can look like.  Ready to make your sales team happy with […]

Some professionals in sales are true wizards and always crush their goals. Do they have special skills that other members of your sales team do not have? Is it talent? Do they have a magic wand? For answers, we look at the Sales Statistics Study from last year.  The secret of […]

There are so many cool sales tools at the moment. Here at Companda we are always excited about discovering these tools and sharing them with you. Marketing used to lead the pack when it comes to innovative software, however sales has been catching up in recent years. On average, organisations […]

COVID-19 is accelerating the digital transformation for many companies, including those in wholesale. It is crucial to embrace the transformation to remain competitive. As a result more and more wholesalers and distributors are adopting B2B ecommerce as a business strategy. This is also confirmed by other developments: More than half […]

In recent years, personalization has been on the rise and website visitors are expecting website content to be custom tailored for them. The covid-19 pandemic is accelerating this trend as people spend more time in the digital domain due to lockdown and other measures. But why should you consider adopting […]

Every user is unique and therefore your website should appeal to every user in a unique way. With an extra piece of code on your website you can perform website experiments and personalize your website to determine the optimal experience for your target audience. Google created Google Optimize (free) and […]

In 1998 Jeff Bezos had a vision for the internet. At that time Amazon existed for four years and was quickly becoming a giant online book and music empire. In that year, Bezos said in an interview with the Washington Post: “If we have 4.5 million customers, we should not […]

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher return than any other marketing approach (source). In order to be […]